01
Sourcing & pure wool
We hand-select premium sheep wool from local Atlas Mountain communities, then wash it gently using eco-conscious methods.
Made slowly, made to last
Our craftsmanship, woven by hand
From the Atlas Mountains to your home, every LinaRim rug carries the care, knowledge and enduring artistry of Moroccan makers.
02
Traditional carding & spinning
Raw wool is hand-carded and spun with traditional wooden spindles into yarn that is both strong and beautifully soft.
03
Natural dyeing
Local plants, roots and minerals lend the yarn its organic colors, prepared with care by skilled dyers.
04
Hand-knotting on the loom
Master weavers knot every piece by hand, guided by the traditional Beni Mrirt technique and generations of expertise.
05
Final wash & sun-drying
A gentle natural wash and open-air sun-drying settle the wool, before a precise trim and final quality inspection.